Over a year into the pandemic, the option to continue working remotely is gaining popularity among employers and employees.

Companies around the world have started to offer workers remote work programs.

“The program, which comes amid a global talent crisis, was built around the insight that to get people back to work, employees want more than just flexibility; they want new opportunities and perspectives”, said Arthur Sadoun, global chairman and CEO of Publicis Groupe.

The Company, that employs roughly 85,000 global employees, is looking, like many others around the world, for a right balance of working from home vs. working at the office. “We have been working hard on how to turn the hybrid world into new opportunities for everyone at Publicis and make the future of work more creative and more daring”, he said.

Employees, through Marcel - the group’s HR platform -, will be able to browse local and global recommended destinations to them, based on their role, interests and work experience. They get updates on travel and health restrictions in specific territories and find accommodation through a home-sharing scheme called Home Swap Home.

Marcel also streamlines the process of navigating visas and work permits and gives employees access to a 24-hour information hotline.

Publicis Groupe global chief strategy officer Carla Serrano added: “Our people have been incredibly resourceful despite the limitations of the pandemic. They deserve to work for a company as resourceful as they are. Work Your World can help every Publicis employee ‘work their world’ in a bigger, better and brighter way thanks to our scale, diversity and Marcel.”

This is one of the many initiatives that employers globally are putting into practice in order to attract and retain their workforce, trying to adapt their reality and their production process to the new economic and social context.

It confirms that flexibility is increasingly an important key to understanding new employment relationships, benefiting all parties in terms of greater possibilities to manage work-life balance and employees' job satisfaction resulting in greater productivity and stability of relationships.